We obviously like the planet. Like, alot.
We strive to only offer products that are plant-based, natural, recycled, low-waste or produced in small batches (handmade).
Our entire low-waste collection is our effort to make zero-waste living more mainstream and accessible. All of our products in that line are 100% plastic-free, and can be reused, composted or recycled at the end of their life. This means nothing should be in the landfill.
All of our apparel items are either 100% natural, upcycled, or a combination of both. Our graphic tees are 70% upcycled and are made from 3-4 old water bottles and old cotton textiles, which would have been headed to a landfill otherwise. Since our ingredients are being upcycled, that means it allows us to use a lot less resources (land, water, etc) to create our garments, and emits a lot less CO2 than your traditional garments. Learn more about the upcycling process.
Unfortunately, we do recognize there is a downfall to using recycled water bottles. Plastics still exist in our clothing, and shed micro-plastic fiber pollution into our waterways. Luckily, there are solutions to that with products like Guppy Friend. This products collect plastic waste from our synthetic garments, and allow us to dispose of it properly. This way, we can support the circular efforts of up-cycling waste into clothing, and still prevent micro-plastic pollution. Win-win.